Sunday, January 25, 2009

Why You Should Be Wary of "Try Before You Buy"

Ever wonder how companies can afford to offer 30-day "full refund" deals? Or, even if an electronics store charges a restocking fee, it's still a pretty good deal to be able to use, say, a laptop for a month or two and then be able to return it. Why do they let us get away with it?
I always thought that they realized that most people are too lazy or busy to actually return things and will just keep the stuff out of inertia. Turns out, it's more than that.
A new study shows that if you hold an item, even for THIRTY SECONDS, you are more likely to buy it AND more likely to overpay for that item. Apparently, we form bonds of attachment to our stuff faster than we form them to our babies.
This is another reason that staying out of the malls is one of the best ways to avoid unnecessary spending, by the way. And it seems like a real challenge for online retailers.


Anonymous said...

Is there any listing of ongoing Catalina promotions?